Zespri Red to become Zespri RubyRed 新西蘭佳沛公司的紅心獼猴桃獼猴桃正式改名寶石紅獼猴桃

Zespri Red to become Zespri RubyRed

Zespri has confirmed that its current red kiwifruit will be named Zespri RubyRed Kiwifruit for the first year of sales of commercial volumes in the upcoming 2022 season.

Zespri已確認(rèn)，其目前的紅色獼猴桃將被命名為Zespri紅皮獼猴桃，作為即將到來的2022年銷售季的第一年。

▲RubyRedkiwifruit

Commercialized in December 2019 and initially marketed as Zespri Red during the sales trials, Zespri RubyRed? Kiwifruit will be available in commercial volumes for the first time in 2022 in New Zealand, Singapore, Japan and China, with volumes expected to increase from 70,000 trays in 2021 to around 250,000 trays in 2022.

▲rubyred 寶石紅獼猴桃

Zespri RubyRed于2019年12月商業(yè)化，并在銷售試用期間最初以Zespri Red的名義銷售? 獼猴桃將于2022年首次在新西蘭、新加坡、日本和中國上市，預(yù)計(jì)銷量將從2021的70000盤增加到2022年的250000盤左右。

▲RubyRedkiwifruit

Zespri Chief Growth Officer Jiunn Shih says the new name better reflects the fruit’s properties and had tested well in consumer research.

Zespri首席生長官Jiunn Shih說，新名稱更好地反映了水果的特性，并在消費(fèi)者研究中得到了很好的測試。

▲zespri RubyRed

“Consumers have been attracted to the fruit’s unique color profile and berry-like taste and we’ve been delighted with their feedback,” says Mr Shih.

施先生說：“消費(fèi)者已經(jīng)被這種水果獨(dú)特的顏色和漿果般的味道所吸引，我們對他們的反饋感到高興?！薄?/p>

▲redkiwifruit vine

“The consumer response to our limited sales trials over the last three seasons have exceeded expectations and suggest Zespri RubyRed? Kiwifruit is able to attract new and younger consumers into the kiwifruit category, complementing our offering of the world’s best kiwifruit.

▲rubyred 寶石紅獼猴桃

“過去三季，消費(fèi)者對我們有限銷售試驗(yàn)的反應(yīng)超出了預(yù)期，表明Zespri RubyRed? 獼猴桃能夠吸引新的和年輕的消費(fèi)者進(jìn)入獼猴桃類別，補(bǔ)充我們提供的世界上最好的獼猴桃。

▲zespri RubyRed

“As we’ve moved towards establishing commercial volumes of our red kiwifruit, we’ve been exploring names that better embody the essence of the fruit, and which we hope resonate with our consumers.

▲zespri goldenkiwifruit

“隨著我們逐步建立紅色獼猴桃的商業(yè)規(guī)模，我們一直在探索更好地體現(xiàn)這種水果本質(zhì)的名稱，我們希望能引起消費(fèi)者的共鳴。

▲Golden Kiwi seedlings▲

▲redkiwifruit

▲Kiwifruit planting

▲Kiwi pollen▲

▲zespri RubyRed▲

▲zespri sungold g3 kiwi

▲Kiwi pollen▲

▲Kiwifruit orchard

“Throughout our consumer research, Zespri RubyRed? Kiwifruit has remained at the top of consumer’s preference list – not only because it reflects the rare and precious nature of the fruit but the ruby element gives consumers an immediate sense of that alluring red color.”

“在我們的整個(gè)消費(fèi)者研究中，Zespri受到了批評? 獼猴桃一直是消費(fèi)者最喜愛的水果——不僅因?yàn)樗从沉怂南∮泻驼滟F性質(zhì)，而且紅寶石元素讓消費(fèi)者立即感受到誘人的紅色?！?/p>

▲rubyred 寶石紅奇異果

Mr Shih says consumer research was undertaken in a number of markets, and also took into account the need for the new name to translate across different languages given the fruit’s broad appeal in Asian markets. The name is in the process of being trademarked in Zespri’s key markets.

施先生表示，消費(fèi)者研究是在多個(gè)市場進(jìn)行的，考慮到水果在亞洲市場的廣泛吸引力，還考慮到需要將新名稱翻譯成不同的語言。該名稱正在Zespri的主要市場上注冊商標(biāo)。

▲sungold g3▲

“The shorter shelf-life of Zespri RubyRed? Kiwifruit compared to Zespri SunGold and Zespri Green has meant that we’ve prioritized our Asian markets given the shorter marine transit times,” says Mr Shih.

“Zespri RubyRed的保質(zhì)期越短? 與Zespri SunGold和Zespri Green相比，獼猴桃意味著，鑒于海上運(yùn)輸時(shí)間更短，我們已優(yōu)先考慮亞洲市場，”施先生表示。

▲golden kiwi tree

“We know there’s strong demand for the fruit in our other markets, including in Europe, and we’re continuing growing trials in our Northern Hemisphere production locations to determine the commercial potential of a red cultivar in different environments.

“我們?nèi)匀恢铝τ谔峁┦澜珙I(lǐng)先的新鮮、優(yōu)質(zhì)和安全的獼猴桃產(chǎn)品組合，我們期待著更多的消費(fèi)者能夠嘗試Zespri RubyRed? 未來幾年的獼猴桃，”施先生說。

▲golden kiwi fruit tree

“We remain committed to providing the world’s leading portfolio of fresh, high quality and safe kiwifruit and we’re looking forward to even more consumers being able to try Zespri RubyRed? Kiwifruit in the years ahead,” says Mr Shih.

“我們知道，在我們的其他市場，包括歐洲，對這種水果的需求很大，我們正在北半球的生產(chǎn)地點(diǎn)繼續(xù)進(jìn)行種植試驗(yàn)，以確定一種紅色品種在不同環(huán)境下的商業(yè)潛力。

▲golden kiwifruit vine

Zespri RubyRed Kiwifruit will be available to consumers in New Zealand, Singapore, Japan and China from around March until late May next year.

Zespri紅果獼猴桃將于明年3月至5月底在新西蘭、新加坡、日本和中國向消費(fèi)者提供。

▲golden kiwi growing zone