Kiwi Pollen sold pollen imported from Chile, that all of its from New Zealand 從智利進(jìn)口的花粉，同時(shí)聲稱其所有獼猴桃花粉都來自新西蘭

Kiwi Pollen sold pollen imported from Chile, that all of its from New Zealand 從智利進(jìn)口的花粉，同時(shí)聲稱其所有獼猴桃花粉都來自新西蘭
Published11 Sep 2012
The Commerce Commission has warned kiwifruit pollen supplier Kiwi Pollen (NZ) Limited for potentially misleading its customers about where some of its pollen was from.

▲ Pollen Company

In September and October 2010, Kiwi Pollen sold pollen imported from Chile, while at the same time making claims that gave its customers the impression that all of its kiwifruit pollen was sourced from New Zealand.

▲Share a technical training information from New Zealand Kiwi Pollen Company

Kate Morrison, the Commission’s General Manager of Competition, said that, although most of Kiwi Pollen’s product was sourced from New Zealand during that time, Kiwi Pollen did not tell its customers when it was also selling them imported pollen.

“In fact Kiwi Pollen’s website continued to give the impression that all of its pollen was collected from properties in New Zealand,” said Ms Morrison.

▲Share a technical training information from New Zealand Kiwi Pollen Company

Ms Morrison said that the company also repackaged the imported pollen, attaching ‘Kiwi Pollen New Zealand’ labels to the new packaging. This reinforced the impression that the pollen was from New Zealand, particularly where there were no clear qualifications on its packaging, advertising material or website that some of its pollen was imported.

“Our investigation showed that kiwifruit growers consider the country of origin of pollen to be very important,” said Ms Morrison.

▲ Pollen Company

“Those customers who were supplied imported pollen were not aware of the fact it was imported and were denied the opportunity or ability to make an informed decision about whether to purchase it in the first place.”

In considering what action to take against Kiwi Pollen, the Commission looked at the possible harm caused to customers and competitors by Kiwi Pollen’s conduct. In particular, the Commission looked into allegations that the imported pollen was a potential source of the Pseudomona syringe actinidiae (Psa) outbreak.

▲kiwipollen

“We have examined information from numerous sources and have found there is no conclusive evidence to show that the imported pollen sold by Kiwi Pollen caused the Psa outbreak in New Zealand,” said Ms Morrison.

We are not satisfied that competitors or customers suffered any provable loss or harm as a result of Kiwi Pollen’s conduct. The conduct was short in duration and no longer continues, and it did not appear to be deliberate. For these reasons the Commission has decided to warn Kiwi Pollen rather than prosecute.

▲獼猴桃雄花

Background
The Fair Trading Act 1986 is designed to protect consumers and make competition more effective. If competition is to be effective, consumers need to be able to rely on the information provided by companies about the goods and services they offer.

False or misleading representations can distort competition and a competitive advantage can be gained by using unfair methods. The Commission is responsible for enforcing the Fair Trading Act. You can read more about the Fair Trading Act and Country of Origin claims on our Place of Origin Representations page.

▲Kiwi Pollen Company

獼猴桃花粉不像聲稱的那樣獼猴桃
2012年9月11日出版
美國商務(wù)委員會(huì)警告獼猴桃花粉供應(yīng)商Kiwi pollen（NZ）Limited可能誤導(dǎo)其客戶關(guān)于其部分花粉的來源。
2010年9月和10月，Kiwi Pollen出售從智利進(jìn)口的花粉，同時(shí)聲稱其所有獼猴桃花粉都來自新西蘭。
委員會(huì)競爭總經(jīng)理Kate Morrison表示，盡管在此期間Kiwi Pollen的大部分產(chǎn)品都來自新西蘭，但Kiwi Pollun沒有告訴客戶何時(shí)也向他們出售進(jìn)口花粉。
Morrison女士說：“事實(shí)上，Kiwi Pollen的網(wǎng)站仍然給人一種所有花粉都是從新西蘭采集的印象?！?。
莫里森女士表示，該公司還重新包裝了進(jìn)口花粉，并在新包裝上貼上了“新西蘭獼猴桃花粉”標(biāo)簽。這強(qiáng)化了花粉來自新西蘭的印象，特別是在其包裝、廣告材料或網(wǎng)站上沒有明確資格證明其部分花粉是進(jìn)口的情況下。
莫里森女士說：“我們的調(diào)查表明，獼猴桃種植者認(rèn)為花粉的原產(chǎn)國非常重要?！薄?br /> “那些收到進(jìn)口花粉的客戶并不知道它是進(jìn)口的，也沒有機(jī)會(huì)或能力就是否購買它做出明智的決定?！?br /> 在考慮對(duì)Kiwi Pollen采取什么行動(dòng)時(shí)，委員會(huì)考慮了Kiwi Poller的行為可能對(duì)客戶和競爭對(duì)手造成的傷害。特別是，委員會(huì)調(diào)查了進(jìn)口花粉是假單胞菌注射錒系（Psa）爆發(fā)的潛在來源的指控。
Morrison女士說：“我們檢查了許多來源的信息，發(fā)現(xiàn)沒有確鑿的證據(jù)表明Kiwi pollen出售的進(jìn)口花粉導(dǎo)致了新西蘭的Psa爆發(fā)?！?。

▲紅心獼猴桃果園

我們不滿意競爭對(duì)手或客戶因Kiwi Pollen的行為而遭受任何可證明的損失或傷害。這種行為持續(xù)時(shí)間很短，不再繼續(xù)，而且似乎不是故意的。出于這些原因，委員會(huì)決定警告Kiwi Pollen而不是起訴。
背景
1986年《公平貿(mào)易法》旨在保護(hù)消費(fèi)者，使競爭更加有效。如果競爭要有效，消費(fèi)者需要能夠依賴公司提供的關(guān)于他們提供的商品和服務(wù)的信息。
虛假或誤導(dǎo)性陳述會(huì)扭曲競爭，使用不公平的方法可以獲得競爭優(yōu)勢(shì)。委員會(huì)負(fù)責(zé)執(zhí)行《公平交易法》。您可以在我們的原產(chǎn)地聲明頁面上閱讀更多關(guān)于《公平貿(mào)易法》和原產(chǎn)國聲明的信息。

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